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Online Marketing Freelancer: How to Make Extra Income?

Both new and old businesses are trying to increase profits by using online marketing to increase sales and raise brand awareness. This is why you, as an online marketing freelancer, have a great opportunity.

As a new graduate, if you’re looking for a job in online marketing, there are a variety of careers you could choose. Whether you’re looking towards business and management or your career goals are aimed more at the creative field, opportunities abound.

Whatever your focus is in marketing, there is something for you online. Online marketing is one of the best ways to make money online.

Online Marketing Freelancer: What is Online Marketing?

Of course, you know about traditional marketing, which is how you spread the news about your product or business.

Online marketing targets the same idea, except that you are doing this process in the online world.

As an online marketing freelancer, you would have to leverage websites, businesses, or products through different channels.

This could include social media, email marketing, SEO (search engine optimization), paid ads, and much more.

Online marketing aims to reach the most potential customers through what they spend their time online.

While online marketing has its advantages, there are also some disadvantages too.

Let’s look at both the advantages and disadvantages of online marketing.

Advantages Of Being an Online Marketing Freelancer

It can be a low-cost promotion strategy.

While Pay-Per-Click (PPC) ads are an option, it is certainly possible to promote your website, business and offers online without spending a penny. Of course, it will take time and effort, but it is possible.

You can reach a global market.

With online marketing, you aren’t stuck in your own neighborhood. Instead, a wider audience may give you a greater chance of running a successful business.

Reach your target audience quickly and easily.

Paid advertisements are an option, and your results can be immediate. Moreover, with time and an optimized website, you can reach new prospects continuously by ranking at the top of the search engines.

Collect payments easily.

If you enable e-commerce on your website, you’ll be able to collect payments from your customers quickly and easily.

Market your offers 24/7.

If you’ve created a website or established a social media presence, this will be available at all times. It won’t close as a physical store would.

Trackable, measurable results.

You can sign up for analytics tools that allow you to track your campaigns, so you can see how effective they’ve been. For example, you can track both the number of clicks sent to your website and the number of sales acquired for each online ad.

Build customer loyalty.

When you engage with your online audience on social media or your website, answer questions, and be open with them about what you can offer, then you’ll build trust. This will increase your sales.

Build your influence, or social currency.

When you share content online that resonates with your audience, they are likely to share it. With each share, you increase the reach of your campaign, which increases your audience and potential customers.

Better conversion rates.

With a website, you are only a click or two away from making a sale. Offline, a customer would have to make a phone call or physically go to a store to purchase.

So, as you can see, online marketing is generally easier, quicker, and more efficient than offline marketing. Plus, you can advertise online for free.

Disadvantages of Online Marketing Freelancer

It can be time-consuming.

Creating content and optimizing your website to rank highly can take time. Therefore, it’s important to measure your results to ensure a profitable return on investment (ROI).

Potentially lots of competition.

Depending on your niche, if you want to reach a global audience, you’re going to meet a lot of competition from those trying to do the same. So what can you do to stand out from your competitors?

Customer complaints and feedback are visible.

Even if a customer issue is resolved, the customer complaint will likely stay visible online forever. If you fail to resolve these issues, then this can damage your brand reputation irreparably.

Security and privacy issues.

If you are collecting data from your users, perhaps with an email list, it’s important to comply with any privacy and data protection laws.

7 Online Marketing Jobs

Here are some of the best online marketing freelancers jobs that are available:

Content manager and strategist.

This is a central role in many digital marketing agencies that touches on many different aspects of marketing. For example, as a content manager, you’ll need to be able to create and/or edit SEO-friendly content, manage a team of writers, and provide content for a diverse range of clients.

This role also requires you to build relationships and be creative, organized, and self-motivated.

Virtual reality developer and editor.

This is a fairly new field and a growing one. However, if you are looking for a career that combines technology and creativity and are interested in graphics and special effects, virtual reality may be for you.

Search engine optimization / search engine marketing (SEO/SEM) specialist.

This is an important role in online marketing, as it is your job to rank a client’s website as high as possible in the search engines by using various techniques.

As search engine algorithms are always fluctuating, an SEO/SEM specialist will need to stay up to date with what is needed to ensure top rankings and a high return on the client’s investment.

UX designer.

User Experience (UX) designers are responsible for the end-to-end development of websites and digital marketing applications. For this reason, they need a good technical background or have an excellent understanding of effective design.

UX designers need to understand a website in its entirety and apply their marketing knowledge to its design. This means that they will need to understand the target audience and have an in-depth knowledge of the product or service being offered.

Email marketing specialist.

An email marketing specialist will be good at copywriting, editing, and marketing as a whole. Email marketing is still one of the best ways to promote online, so if you can write persuasively, you’ll be in demand in this industry.

Your job will be to take charge of email campaigns and promote client offers, product launches, and PR activities to your client’s prospect and customer email lists.

Digital marketing expert.

Your role as a digital marketing expert will mean that you’re well versed in strategic planning and execution of various online marketing techniques.

Analyst and AI specialist.

This is an up-and-coming field that is unlikely to go away anytime soon. However, if you have a technical degree and a background in computer science, you may be able to score one of these positions where you can create systems to analyze data and machine learning.

Applying such data to a client’s online marketing strategy will be the icing on the cake!

Sum Up

If you are interested in any of the above jobs but perhaps feel that you do not have the skills needed, then fear not: online courses can help you achieve the additional skills you need.

Online marketing can be lucrative if done effectively. However, if you don’t use effective techniques, you may not see the return on investment you hope for.

Regardless, in today’s world, having an online presence is incredibly important. So please take the opportunity as an online marketing freelancer and make it in this world.

Written by Abdallah Taleb

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